Perspectives on the intersection of marketing, technology & healthcare


Social Media


What’s the Worst That Could Happen?

PR, Social Media

Never underestimate the power of an irrate mother. One disgruntled and ‘shocked’ Glaswegian parent went head to head with Coca-Cola after a promotional campaign for Dr. Pepper on Facebook saw references to an infamous porn video appear on her 14 year old daughters status updates. Part of the ‘What’s the Worse That Could Happen’ creative, Coca-Cola developed a Facebook application…


B2B Online Networking Brings in New Business

PR, Social Media

‘Social networking…that’s just for the likes of Coca Cola and Nike isn’t it? We’re mainly focused on B2B communications so it doesn’t really apply to us.’ If you’ve heard that before then read on. “A Global Survey of Business Social Networking“, commissioned by Regus has revealed that 40% of companies globally have successfully used social networks to find new customers,…


Top Ten ‘Most Shared’ News Sites

PR, Social Media

We all know that news – be it good or bad – spreads fast. However some news sites trump the rest in terms of having their content pushed out to the far corners of the internet. Are you keeping an eye on the sites that could have the most impact on you or your clients? Flowtown have analysed the news…


Taking the Twit out of Twitter

PR, Social Media

A couple of weeks ago I attended the Dublin Web Summit. Ray Nolan, one of the speakers and Founder of and, made a comment that stuck in my mind. He advised not to “tweet away your career” as he believes if you’re on Twitter all the time during your work day then you’re probably not doing your work…