Perspectives on the intersection of marketing, technology & healthcare


Social Media


Add a Google Search Story to your Site or Presentation

PR, Social Media

I love free tools that are easy and quick to use and Google Search Stories is exactly that. You enter six Google search queries and pick a music track and that’s it done. You end up with a short video highlighting the online presence of your chosen person/brand/product. You can then upload it to your YouTube account. Here’s an example…


Sylvester Stallone Blows up YouTube

Social Media

Sylvester Stallone has taken to YouTube to promote his new movie, The Expendables. I won’t be queing up to see the film, but this is worth a watch as it’s a great example of a YouTube takeover – Stallone literally destroys the site. The page looks exactly like the normal YouTube page except with a slightly blurry font and without…


Does my arse look big in this?

Social Media

How many times have you picked up a pair of jeans and pondered whether they were the right ones for you? Is the wash right? Will your arse look big in them? The Old Navy chain of clothes stores in the US is attempting to remove all the obstacles between you and that perfect pair of jeans. Drumroll…Introducing the Booty…


A Hell of an Interactive Pizza Ad

Marketing strategy, Social Media

What could be more appetising for a pizza advert than zombies, blood and gore? Called “Deliver me to Hell”, this “interactive zombie movie adventure” is more Dawn of the Dead that Four Star Pizza. You have to help Hell Pizza guy, Steve, deliver a pizza on the other side of town. You are given options in the video with new…


How Facebook Do PR using Facebook

PR, Social Media

Facebook have started a page outlining how they leverage their own social network for PR. On the page you’ll find info on creating social content, promoting events, optimizing Pages, and integrating with Facebook tools…all straight from the horses mouth as it were! Last week, in efforts to strengthen their relationships with the PR industry, Facebook invited public relations pro’s to…


What the F**K is Social Media Now?

PR, Social Media

Who knew that one third of women aged 18-34 check Facebook when they first wake up – before even going to the bathroom? Such statistical gems can be found in this presentation by Marta Kagan, Managing Director at US integrated marketing agency, Espresso. The slickly designed presentation really emphasises how quickly social media has become mainstream and the sheer volume…