Perspectives on the intersection of marketing, technology & healthcare


Social Media


Did social media adverse event reporting just get a little easier for Life Sciences companies?

Digital pharma, Social Media, Tools & Life Hacks

For companies in the Pharmaceutical and Life Science sectors, executing on social media strategies is more complex than in other industries. Legal and regulatory requirements mean attentive social media monitoring is required – both for customer engagement but also for adverse event reporting requirements. IMS have partnered with social media management platform, Hootsuite, on a tool for just that.