For companies in the Pharmaceutical and Life Science sectors, executing on social media strategies is more complex than in other industries. Legal and regulatory requirements mean attentive social media monitoring is required – both for customer engagement but also for adverse event reporting requirements. IMS have partnered with social media management platform, Hootsuite, on a tool for just that.
Is there a collective denial within the pharma industry that digital marketing is a ‘nice to have’ not a ‘need to have’? If you’ve struggled to get buy-in for multichannel campaigns, here’s some facts to help you.
A new study from Wordstream on ‘Average Click-Through Rate in AdWords by Industry’ reveals that the engagement with Google Ads from the Healthcare and Medical category falls below average whilst competition is high. The importance of Google Adwords in Healthcare As we all live our lives propped up by our smartphones, the power of Search grows. There are over 100…
Freddy Mercury swinging an electric eel. Steven Hawkins swearing. Being raped by a gang of Pandas. Two hour jacuzzi of horse sweat. These are just some of the things referenced in this absolutely crazy advert for Vytautas Mineral Water. Love it or hate it? httpvh://youtu.be/nITLob098W8