Perspectives on the intersection of marketing, technology & healthcare

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Marketing strategy

103

Justin Timberlake Takes to the Drink and to Directing

Marketing strategy

Justin Timberlake is now in the advertising and the tequila business. Not in the sense that he’s liquored up whilst starring in ads. Rather JT has launched ‘901 Tequila‘ – apparently the smoothest tequila ever (a contradiction in terms!?) – and has also directed the adverts for the brand which will air in the States in the coming months. The…

120

Parasailing Donkey – Promo Stunt or Blatant Cruelty?

Marketing strategy, PR

We all come up with some pretty ‘out there’ ideas from time to time but usually such crazy plans are vetoed by colleagues upon first review before they ever see the light of day! One of the most bizarre promotional stunts I’ve seen in a while took place last week. A parasailing company in the Russian resort of Golubitskaya parasailed…

112

Queen Advert Banned for Scaring Commuters

Marketing strategy

Watch this and imagine seeing it on the luas on the way to work…. httpvh://www.youtube.com/watch?v=o9WtEmTLp1Y&feature=player_embedded In London this digital display advert, promoting the “Bloody Mary: Killer Queen Exhibit” at the London Dungeon, has been pulled from tube stations for scaring the bejesus out of commuters. A spokesman for the London Dungeon told Newslite.tv that they are “amazed by the ASA’s…

273

Will Your Undies Withstand the Next Curry?

Marketing strategy, PR

I came across these great adverts by Australian underwear brand, Bonds, today – they’re part of the company’s “Say no to Dodgy Undies” campaign which was run in Australia a few months ago. Not just an ad campaign, the creative was launched off the back of a survey of 1100 Australian men to find out their underwear habits. The results…

160

PepsiCo Sponsored Blog Fizzes up in their Face

Marketing strategy, PR, Social Media

Just as advertising and corporate sponsorship keeps many print publications on our shelves, so too it keeps the wheels of the internet turning. More and more websites are integrating advertising platforms and negotiating sponsorship deals with big brands to ensure they’ve the cash to keep their online show on the road. However it’s often a fine line between making your…

116

Will the @earlybird Catch the Advertising Worm?

Marketing strategy, Social Media

Twitter is about to launch another brand-friendly revenue stream…a shopping twitter channel. The site had given people raised eyebrows in the past as people wondered how they planned to bring in any money! Earlier this year, Twitter began to answer that question by launching ‘promoted tweets’ and ‘sponsored trending topics’. Now they’re is upping the ante, according to Read Write…

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