August 25, 2016
Yesterday Google announced some changes to how it helps users find mobile-friendly content. They will now penalise websites that use intrusive pop-ups or interstitials. Websites that Google deems to be blocking quick and easy access to content through such tactics will be have a lower mobile search ranking from January 1, 2017. More Google searches take place on mobile devices than…
June 21, 2016
“Do you think it is ok to fail in your company? Raise your hand if you feel it’s ok.” This was the question I asked the audience at a pharma digital marketing conference recently. As many of you know, being in a hotel meeting room with no windows for a two-day meeting is depressing. Being in that same room looking…
April 8, 2016
How are pharma companies adapting to the changing, challenging market and evolve the commercial model?
April 3, 2016
For companies in the Pharmaceutical and Life Science sectors, executing on social media strategies is more complex than in other industries. Legal and regulatory requirements mean attentive social media monitoring is required – both for customer engagement but also for adverse event reporting requirements. IMS have partnered with social media management platform, Hootsuite, on a tool for just that.
April 1, 2016
Is there a collective denial within the pharma industry that digital marketing is a ‘nice to have’ not a ‘need to have’? If you’ve struggled to get buy-in for multichannel campaigns, here’s some facts to help you.
March 31, 2016
A new study from Wordstream on ‘Average Click-Through Rate in AdWords by Industry’ reveals that the engagement with Google Ads from the Healthcare and Medical category falls below average whilst competition is high. The importance of Google Adwords in Healthcare As we all live our lives propped up by our smartphones, the power of Search grows. There are over 100…