Perspectives on the intersection of marketing, technology & healthcare


Digital pharma


What pharma digital marketers need to know about Google’s mobile search change

Digital marketing, Digital pharma

Yesterday Google announced some changes to how it helps users find mobile-friendly content. They will now penalise websites that use intrusive pop-ups or interstitials. Websites that Google deems to be blocking quick and easy access to content through such tactics will be have a lower mobile search ranking from January 1, 2017. More Google searches take place on mobile devices than…


Did social media adverse event reporting just get a little easier for Life Sciences companies?

Digital pharma, Social Media, Tools & Life Hacks

For companies in the Pharmaceutical and Life Science sectors, executing on social media strategies is more complex than in other industries. Legal and regulatory requirements mean attentive social media monitoring is required – both for customer engagement but also for adverse event reporting requirements. IMS have partnered with social media management platform, Hootsuite, on a tool for just that.


Healthcare & Medical below average for Google Ads performance (Study)

Digital marketing, Digital pharma, Healthcare

A new study from Wordstream on ‘Average Click-Through Rate in AdWords by Industry’ reveals that the engagement with Google Ads from the Healthcare and Medical category falls below average whilst competition is high. The importance of Google Adwords in Healthcare As we all live our lives propped up by our smartphones, the power of Search grows. There are over 100…