Perspectives on the intersection of marketing, technology & healthcare




Healthcare & Medical below average for Google Ads performance (Study)

Digital marketing, Digital pharma, Healthcare

A new study from Wordstream on ‘Average Click-Through Rate in AdWords by Industry’ reveals that the engagement with Google Ads from the Healthcare and Medical category falls below average whilst competition is high. The importance of Google Adwords in Healthcare As we all live our lives propped up by our smartphones, the power of Search grows. There are over 100…