Perspectives on the intersection of marketing, technology & healthcare


Digital marketing


What we Learn from Doodles [Video]

Digital marketing

When you think of a doodle what do you think of? Transforming the learning process? Innovative thinking? Or just scribbles on the page of a daydreamer? Check out this video and article with Sunni Brown, a woman who’s trying to lead a ‘doodle revolution’.


Pharma Tweets Ruled in Breach UK Code of Practice

Digital marketing, Healthcare

Despite moves by pharmaceutical industry regulators both here and abroad to clarify rules around use of social media, pharma companies remain wary of delving into the social networking site to promote their brand/campaigns. This reticence will not be helped by the announcement today that Bayer UK have become the first pharma company to breach the UK ABPI Code of Practice for the Pharmaceutical Industry through their use of Twitter.