Medication non-adherence is a significant issue in modern healthcare and one which poses a challenge for healthcare marketing and PR professionals as well as the medical community. An infographic from the US sheds light on the issue and highlights the importance of communication when it comes to compliance with prescribed medicine.
When you think of a doodle what do you think of? Transforming the learning process? Innovative thinking? Or just scribbles on the page of a daydreamer? Check out this video and article with Sunni Brown, a woman who’s trying to lead a ‘doodle revolution’.
Despite moves by pharmaceutical industry regulators both here and abroad to clarify rules around use of social media, pharma companies remain wary of delving into the social networking site to promote their brand/campaigns. This reticence will not be helped by the announcement today that Bayer UK have become the first pharma company to breach the UK ABPI Code of Practice for the Pharmaceutical Industry through their use of Twitter.
A quick round-up of some of the recent digital news affecting the pharmaceutical sector posted on the M+C blog – UK social media guidelines, Twitter as a lobbying tool and Facebook blocking comment disabling on Pages