No doubt some animal rights (or should it be insect rights?!?) activists were up in arms about this billboard filled with thousands of live cockroaches unveiled last week in Dallas.

Billboard filled with live cockroaches in Dallas

The stunt, which gives new meaning to running a ‘live ad’, was by Publicis to promote their client, Terminex. The launch release stated:

The transit billboard will feature thousands of live cockroaches fashioned into the word ‘E. coli,’ one of the 33 infectious diseases pests can carry into homes. The ad will provide commuters with a highly unique and visual reminder, pests are more than a nuisance, bugs can spread dangerous diseases.

Molly Mann from Publicis said: “We have a professional cockroach wrangler who will put them into the billboard and then take them out and return them to his farm.”

I wonder does a professional cockroach wrangler get much work these days?