Perspectives on the intersection of marketing, technology & healthcare

Author

Julie

305

Lidl Big Trolley a Big Hit on Facebook

Digital marketing

In the run up to their 10th anniversary in Ireland, last month Lidl Ireland joined Facebook. In the last week they really started to grab consumers attention on the social network by launching a simple but effective competition on the site and earning themselves almost 5,500 ‘likes’ at the time of writing. Interesting when you consider that the ‘Boycott Tesco…

210

B2B Online Networking Brings in New Business

PR, Social Media

‘Social networking…that’s just for the likes of Coca Cola and Nike isn’t it? We’re mainly focused on B2B communications so it doesn’t really apply to us.’ If you’ve heard that before then read on. “A Global Survey of Business Social Networking“, commissioned by Regus has revealed that 40% of companies globally have successfully used social networks to find new customers,…

223

Top Ten ‘Most Shared’ News Sites

PR, Social Media

We all know that news – be it good or bad – spreads fast. However some news sites trump the rest in terms of having their content pushed out to the far corners of the internet. Are you keeping an eye on the sites that could have the most impact on you or your clients? Flowtown have analysed the news…

203

Taking the Twit out of Twitter

PR, Social Media

A couple of weeks ago I attended the Dublin Web Summit. Ray Nolan, one of the speakers and Founder of HostelWorld.com and Worky.com, made a comment that stuck in my mind. He advised not to “tweet away your career” as he believes if you’re on Twitter all the time during your work day then you’re probably not doing your work…

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