To promote their new single, ‘We Used to Wait‘, Arcade Fire teamed up with writer/director Chris Milk and Google to develop an interactive music video.
Tying in with the recent launch of the band’s new album ‘The Suburbs‘, the video “The Wilderness Downtown“, uses Google Maps with Street View to takes you on a musical walk around the streets of your hometown.
Since I’m from a small dot on the map in rural Waterford, I can’t enjoy the full notalgic pleasures of this interactive video but that takes none of the gloss of it for me.
It’s doubtful I would have seen the video for Arcade Fire’s latest track were it not for this video. A very clever way to personalise a music video and give it viral potential.
Just enter your home address here, sit back and enjoy.