There’s a famous saying which goes: “The problem with political jokes is they get elected” (Henry Cate, VII). Well a new Swiss political party seem to be testing out that theory.
The Anti-PowerPoint Party (APPP) was established in May (2011) with the aim of raising awareness of the ‘much better alternatives to PowerPoint‘ and getting 33,000+ votes in October’s National Council Elections to become the fourth largest party in Switzerland!
So is this for real? Well it appears as if it’s an elaborate stunt to promote the party’s President, Matthias Poehm’s new book ‘The PowerPoint Fallacy‘. When becoming a member of the APPP “you have the right to acquire the bestseller “The PowerPoint Fallacy” at the preferential member price of 26 CHF (17 €) instead of paying the market price of 43 CHF (27 €).”
When asked about whether this is a marketing ploy Poehm said: “Yes, it is a tool to promote my book. But it doesn’t end there…This issue will be raised in the awareness of the all people who still don’t know that there is an alternative to PowerPoint and with this alternative you, probably, achieve three to five times more effect and excitement with the audience than with the PowerPoint.”
PowerPoint, they say, “is like a disease. For a long time there has been a remedy for this disease around, but nobody knows about it.” So what’s the remedy? Flipcharts. Yes…flipcharts!
Lucky for you, the Swiss party hope to fuel an international movement and anyone can become a member of the APPP. To hear from Poehm, watch the video below: