Think the ‘Old Spice Guy’ Isaiah Mustafa has it easy? A career built around brainwashing shoppers into buying Old Spice with his dulcet tones and a flex of his chiseled biceps? Well perhaps you’ll think of him in a new light after checking out the latest video released by the brand.

In the new ad series, Mustafa, ‘the man your man could smell like‘ asks the ‘ladies’ of the world – ‘where can you go when your man smells like me?’ In each advert the brand takes you on a ‘scent vacation’ and features Mustafa moving effortlessly from sun-kissed sandy beaches to mountain tops.

This video gives the viewer a peak behind the scenes and reveals that the ads are actually filmed in one take using fixed props and suspension wires. Impressive that he does it all without so much as a change in voice inflection!