What could be more appetising for a pizza advert than zombies, blood and gore?

Called “Deliver me to Hell”, this “interactive zombie movie adventure” is more Dawn of the Dead that Four Star Pizza. You have to help Hell Pizza guy, Steve, deliver a pizza on the other side of town. You are given options in the video with new segments playing depending on the decisions you make. If you help Steve get to his destination in one piece you are entered into a draw to win a years supply of pizza.

Despite the questionable acting and the busty blonde who obviously has to shed down to a vest top whilst running for her life, this is one of the most entertaining pizza ads you’ll have seen in ages. It is also a really good example of making a pretty standard competition much more engaging.

httpvh://www.youtube.com/watch?v=9p1yBlV7Ges

Is it weird that this makes me miss New Zealand!?