Easing the way into another working week, here’s a nice infographic from Social Jumpstart which illustrates the volume of engagement in social networks in any given minute.
New research from UK market research agency, You Gov, reveals that two in five (41%) of the UK online population claim to be getting bored of social media.
Some of the stats
Unsurprisingly Facebook is still the social network frontrunner when it comes to the volume of active users. 65% of the UK online population logged in within the last month as compared to 50% for YouTube, 23% for Twitter, 13% for LinkedIn and 12% for Google+ during the same period. However almost a quarter of these active Facebook users are using the site less now than they did a year ago. This ‘weaning off’ the network looks to continue as 19% expect to use Facebook less in a year’s time. The question is will new users to the site replace those who have lost interest? i.e. is usage cyclical?
The search for value
The recession is also having an impact on social media behaviour with people moving from spending time in online networks for recreation to getting involved in networks that serve a specific purpose. As people focus on ‘brand me’ and develop their professional networks for career development, LinkedIn usage is on the increase. Over half of UK internet users using the site more than a year ago and 30% also expect to use it even more in one year’s time.
For more on this research, click here.
Other useful articles of relevance:
Today YouTube announced that one hour of video is uploaded to the site every second. A decade of footage a day!
Struggling to wrap your brain around that? Well YouTube have launched this really nice site, onehourpersecond.com, which is full of interesting stats and figures which serve to put the volume of video and length of time spent on the site in context.
For example, who knew that ‘In 4 minutes 48 seconds of uploads to YouTube, the ostrich continues running at full speed, traveling 12,384 miles’?
Definitely worth checking out over your morning coffee.
Of course, YouTube being YouTube, they’ve posted a video along the same lines.
After spending seven months working in New Zealand, there are many reasons why I love the Kiwis. Now I have another reason…this entertaining in-flight safety video featuring American fitness celeb, Richard Simmons from Air New Zealand.
The man your man could smell like, Isaiah Mustafa, is back.
The Old Spice adverts were a viral sensation last year, with one of the videos receiving almost 29 million views – making it the most viewed advert of 2010 (the brand’s YouTube channel total upload views currently sit at 184,542,802!). So can they build upon that success or is this a ‘swan dive’ too far for the brand?
The brand successfully used social media last year to interact with consumers and create a buzz around the campaign. This year they’re trying to adopt similar tactics in the hope that they’ll strike ‘advertising gold’ twice.
On January 20th, Old Spice released a short teaser video on YouTube announcing the Old Spice guy’s come back.
On Friday, in another YouTube video, it was revealed that one lucky ‘Old Spice fan’ would be given access to the new advert before anyone else.
Old Spice plan to email the advert to one carefully chosen person in advance of it’s office TV launch in the States on February 7th, the day after the Super Bowl. It is hoped that this person will then promote the advert on their social network.
So can the advert go from an audience of one, to an audience of millions? Probably, considering that the initial, relatively dull, ‘come back’ video has already got almost 600,000 views in a week.
This will be an interesting one to watch for sure.
Connect with me
- Teddy Has an Operation and I Get Chills
- Clever Usain Bolt Campaign from Durex
- Social Media Revolution – The Parody
- Bottled Water Ad Like You’ve Never Seen Before (video)
- Nobody Hanging Out on Google+?
- 60 seconds in Social Media [Infographic]
- Cyber Flashmob Attacks WSJ Facebook Page
- Is the social media novelty wearing off?
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