Are You Tough Like Chuck Norris?

The National Rifle Association (NRA) in the States have launched a new advert encouraging people to register to vote in order to protect their right to ‘bear arms’.

The ad is set in a gun lovers group meeting which is chaired by Randy, a tubby, trailor-trash Chuck Norris-wannabe and features some choice individuals including a gun-toting granny who will have to have her gun taken from her ‘cold dead hands’. The real Chuck Norris also makes an appearance and is the honorary Chairman of the ‘Trigger Your Vote‘ campaign.

This video actually looks like a piss-take of an NRA video as all the pro-gun people depicted are hillbillies or dullards…hardly something to inspire a pro-gun lobbying initiative. I’d be asking for my membership money back if I was in the NRA!

First Ever Prommercial as Fiat and Faithless Tweak your Nipple

I recently wrote about the number of digital campaigns being developed by car manufacturers to bolster sales on their latest models.

British electronica group, Faithless, have joined forces with Fiat’s ‘Punto Evo Music Rooms’ to promote the new Fiat Punto. Check out the advert ‘Tweak Your Nipple‘ -- one of a number of collaborations between the band and the brand.

I’m not sure if there’s subliminal messaging at play here or if we’re to be hypnotized by floating breasts into buying a Punto, but the song is catchy.

The official video for ‘Feelin’ Good‘, the new single from Faithless album ‘The Dance‘, also features a slick new Punto motoring around a city at night. To me that is a far better ad for the car than the psychedelic trip that is ‘Tweak you Nipple’. The brand booked an entire 3 minute ad break to premier the Feeling Good advert during Channel 4′s Big Brother last Sunday (15th August).

This was apparently the World’s first prommercial according to Fiat. Elena Bernardelli, marketing director, Fiat Group Automobiles UK said: “We’re thrilled to be launching the first ever music/brand ‘prommercial’. No other car brand has co-created a music video where the story has been written with the car and band as equal partners, both as important as each other to the plot. The video is really fun and uplifting and we hope it genuinely does leave people ‘feelin good’.

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Add a Google Search Story to your Site or Presentation

I love free tools that are easy and quick to use and Google Search Stories is exactly that. You enter six Google search queries and pick a music track and that’s it done. You end up with a short video highlighting the online presence of your chosen person/brand/product. You can then upload it to your YouTube account.

Here’s an example that I put haphazardly put together to illustrate how easy it is to do.

There are lots of other examples on the Google Stories site.

This could be a very handy tool for presentations. For example it could be used to…

• creatively display the current search engine rankings of a company website in order to highlight the need for an SEO or digital marketing strategy
• compare the online presence of your company/client with competitors
• highlight the online sentiment or ‘buzz’ around a brand before and after a promotional campaign
• illustrate online coverage of an issue or topic
• put together a snappy campaign overview

Give it a go yourself.

(h/t to Simon for putting this on my radar)