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Communications & Marketing in a Digital World

Tag: Twitter

Pharma Tweets Ruled in Breach UK Code of Practice

Despite moves by pharmaceutical industry regulators both here and abroad to clarify rules around use of social media, pharma companies remain wary of delving into the social networking site to promote their brand/campaigns. This reticence will not be helped by the announcement today that Bayer UK have become the first pharma company to breach the UK ABPI Code of Practice for the Pharmaceutical Industry through their use of Twitter.

Digital Pharma Round-up – Social Media Moderation, Guidelines & Lobbying

A quick round-up of some of the recent digital news affecting the pharmaceutical sector posted on the M+C blog – UK social media guidelines, Twitter as a lobbying tool and Facebook blocking comment disabling on Pages

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