Browsing articles tagged with " Twitter"
Sep 3, 2010
Julie

How to Find out Who Broke the Embargo

Discovery Channel gunman story broke on TwitterNews can spread quickly online. This week when a gunman entered the headquarters of the Discovery Channel, Twitter users had the news first. An office worker at the building took a picture of the gunman in the courtyard which was circulated to colleagues and then posted to Twitter using Twitpic. Word of the hostage situation was quickly out and the net was alive with discussion on the topic.

However when a story breaks about your brand online it can sometimes be hard to find the source of that story. Particularly if you’re under time pressure, wiping your clammy brow as you ponder how best to stem the flow of inaccurate information used or counteract claims being made. Similarly if an embargo has been set for a news story and this embargo is broken by an eager-beaver journalist, how can you find out who broke that story first?

Google Realtime Search is a handy tool which can help to find the origins of a story online. You simply type in the keywords from the story or headline and set the timeframe you want to look at. You can also narrow your search to updates with images if you wish.

For example:

Google Realtime example

(h/t Digital Inspiration)

Aug 10, 2010
Julie

How Twitter do Recruitment

Twitter are hiring. They’re inviting you to “Meet the Class of Twitter HQ” and get a sense of the organisation through this video.

(Love the totally disinterested guy at the bottom right of the ‘user support’ tower)

A clever way to involve employees in some small way in the recruitment process and to give some insight into your company culture.

Twitter are currently seeking designers, engineers, a HR director and (ironically) a recruiter.

Jul 23, 2010
Julie

The Good, The Bad & The Ugly PR Behind the BP Oil Spill

Greenpeace Revised version of the BP Logo after Oil SpillThe BP oil spill in the Gulf of Mexico is the largest offshore oil spill in US history. BP have finally managed to put a temporary cap on the well which has spewed out between 94 million and 184 million gallons of oil into the sea.  The flow of oil is now stopped for the first time in 87 days. During that time, BP has been giving us all a lesson in how to make a bad situation worse through bad PR.

A review of what BP are doing on- and off-line to deal with the crisis… Continue reading »

Jul 12, 2010
Julie

Taking the Twit out of Twitter

Twitter user by day, Batman by nightA couple of weeks ago I attended the Dublin Web Summit. Ray Nolan, one of the speakers and Founder of HostelWorld.com and Worky.com, made a comment that stuck in my mind. He advised not to “tweet away your career” as he believes if you’re on Twitter all the time during your work day then you’re probably not doing your work and are therefore potentially less employable.

I would imagine that everyone reading this has at one time said that “so and so” is “always on Twitter”…how do they do it? There’s no big secret. These people are not glued to their PC, dashing out on occasion for a sneaky toilet break. Only 25% of Twitter traffic comes from the website Twitter.com. Most people use a few third party Twitter applications set up that allow them to conveniently update their profile, regardless of where they are.

So what tools can you use to allow you to use Twitter with ease? Continue reading »

Jul 6, 2010
Julie

Will the @earlybird Catch the Advertising Worm?

Twitter is about to launch another brand-friendly revenue stream…a shopping twitter channel.

The site had given people raised eyebrows in the past as people wondered how they planned to bring in any money! Earlier this year, Twitter began to answer that question by launching ‘promoted tweets’ and ‘sponsored trending topics’.

Now they’re is upping the ante, according to Read Write Web, and have created a new account – @earlybird – that will carry brand promotional messages and special offers for those brands paying to feature on the channel.

Personally I hate being spammed on Twitter – mention a brand name and before you blink you have twenty spam followers offering you everything from inner peace to a vibrator. Biz Stone, the company’s founder, has said in the past that the company “resisted introducing a traditional web advertising model because we wanted to optimise for value before profit” and they seem to be staying true to this belief. This approach to online advertising ticks all the boxes as it’s an unobtrusive, opt-in service i.e. you have the choice as to whether you follow the channel or not. This allows Twitter to maintain the integrity of the site and avoid irritating loyal users.

It will be interesting to see how Twitter handles this shopping tweet stream. Will they divide the promotional offers by category e.g. sports offers, music offers, etc or create different accounts for different offer types? Will they target promo tweets based on keywords and users tweet history to ensure relevance? Will they present users with deals based on location? Given that there are still relatively few Twitter users in Ireland (recently estimated to be around 150,000), it’s likely that many of these promo tweets will be irrelevant otherwise.

At the time of writing this the @earlybird profile has 256 followers. Definitely one to watch.

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