The WSJ has an interesting article today on the waning numbers spending time on Google’s ‘Facebook nemesis’, Google+. Talk of 90 million users since it’s June 2011 launch seriously flatters Google. Research from ComScore reveals that the average user is spending a mere 3 minutes a month on the network.
The value of a social network is exactly what it says on the tin – the social aspect. Currently there is a perception that Google+ is a bit like an empty restaurant…people peak in, see it’s a bit dead inside and walk on to someplace with a bit more atmostphere…heading off to Facebook, Pinterest or Twitter to wile away some time. As such many people aren’t really giving Google+ a chance as there’s no point investigating useful features like video ‘hangouts’ if none of your connections are actively using the site.
Can Google turn things around?
Easing the way into another working week, here’s a nice infographic from Social Jumpstart which illustrates the volume of engagement in social networks in any given minute.
New research from UK market research agency, You Gov, reveals that two in five (41%) of the UK online population claim to be getting bored of social media.
Some of the stats
Unsurprisingly Facebook is still the social network frontrunner when it comes to the volume of active users. 65% of the UK online population logged in within the last month as compared to 50% for YouTube, 23% for Twitter, 13% for LinkedIn and 12% for Google+ during the same period. However almost a quarter of these active Facebook users are using the site less now than they did a year ago. This ‘weaning off’ the network looks to continue as 19% expect to use Facebook less in a year’s time. The question is will new users to the site replace those who have lost interest? i.e. is usage cyclical?
The search for value
The recession is also having an impact on social media behaviour with people moving from spending time in online networks for recreation to getting involved in networks that serve a specific purpose. As people focus on ‘brand me’ and develop their professional networks for career development, LinkedIn usage is on the increase. Over half of UK internet users using the site more than a year ago and 30% also expect to use it even more in one year’s time.
For more on this research, click here.
Other useful articles of relevance:
Twitter have published their review of 2011′s ‘hot topics’ showing the people, brands and issues that got people tweeting this year. In terms of brands hitting the list, Guinness makes the list of top five in the ‘Food and Drink’ category.
Check out the list here.
Social media marketing can be tricky with a multitude of factors affecting the impact of each tweet or post. The words you use, whether or not you include a link, what ‘call to action’ you include (if any), the network you’re using, the content you’re leveraging (text, video, picture) and even the time of day or the day of the week.
So when is engagement highest on social networks for both B2B and B2C audiences? This infographic from Argyle Social which has some insights into Twitter and Facebook…
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