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Perspectives on the intersection of marketing, technology & healthcare

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survey

23

Will Your Undies Withstand the Next Curry?

Marketing strategy, PR

I came across these great adverts by Australian underwear brand, Bonds, today – they’re part of the company’s “Say no to Dodgy Undies” campaign which was run in Australia a few months ago. Not just an ad campaign, the creative…

27

B2B Online Networking Brings in New Business

PR, Social Media

‘Social networking…that’s just for the likes of Coca Cola and Nike isn’t it? We’re mainly focused on B2B communications so it doesn’t really apply to us.’ If you’ve heard that before then read on. “A Global Survey of Business Social…

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