Easing the way into another working week, here’s a nice infographic from Social Jumpstart which illustrates the volume of engagement in social networks in any given minute.
Social media marketing can be tricky with a multitude of factors affecting the impact of each tweet or post. The words you use, whether or not you include a link, what ‘call to action’ you include (if any), the network you’re using, the content you’re leveraging (text, video, picture) and even the time of day or the day of the week.
So when is engagement highest on social networks for both B2B and B2C audiences? This infographic from Argyle Social which has some insights into Twitter and Facebook…
We all know that social media can bring consumers and brands closer together. Brands no longer just shout messages at consumers through adverts but can actually talk with them – getting real time customer feedback, dealing with queries, building on offline promotions, rewarding loyal customers and building lasting relationships…all of which ultimately fuel sales.
According to recent research, “almost half of the Active Internet Universe has already joined a brand community” (Wave 2010 – annual social media tracker survey – Universal McCann).
So what can cause these newly forged online relationships to break down and have consumers saying “it’s not me, it’s you” and moving to “unsubscribe,” “unfan,” “unlike,” or “unfollow” a brand?
Email marketing service provider ExactTarget has released a report which looks at exactly that – the motivations and actions of US consumers as they terminate their relationships with brands through Email, Facebook, and Twitter.
This survey highlights that consumers don’t want the brand to be their friend. They want relevant and useful info, discounts and special offers, customer support, to find out about the company and it’s products and to connect to like-minded people. However it seems many brands are ‘coming on too strong’ with too many posts being the top reason for people giving the brand ‘the elbow’. Continue reading »
This week the Gardai unveiled their 600 strong speed camera network and their website buckled and crashed under the volume of visitors visiting to view a map of the camera locations. But given the economic doom and gloom which abounds at the moment, could the Gardai have taken a different approach to this road safety initiative and taken a leaf out of Volkswagen’s books?
This week VW revealed the latest installation in their ‘Fun Theory‘ campaign which proposes that ‘fun’ can change human behaviour. The car manufacturer launched the ‘Fun Theory Award’ to recognise those ideas that best prove the ‘fun theory’. The winning idea came from an American who came up with the notion of a ‘speed camera lottery‘. The idea was road-tested in Stockholm in association with The Swedish National Society for Road Safety.
Watch this video…
The Gardai have said the speed camera rollout has nothing to do with revenue generation and is focussed on reducing road fatalities. So the Speed Camera Lottery would certainly have been a transparent and creative way to make people rethink their road speed and embrace the initiative.
The Gardai do deserve some praise for some innovative thinking of late. They are now using Flickr to post pictures of lost and found items to try and reunite them with their owners. The Flickr account was set up in August 2010, and since launching the ‘lost and found’ scheme the Gardai report a positive response from the public. Four Dublin Garda stations are participating in what is currently a pilot programme. The Gardai also maintain and regularly update a Facebook page.
There are 150 million active Facebook users connecting to the social network via their mobile phones according to another great infographic from the guys at Flowtown.
The huge increase in people accessing sites such as Facebook ‘on the go’ underscores the massive change in how we consume media and the importance of keeping ‘mobile consumers’ in mind when planning any campaign.
Simple things can make your content more ‘mobile-friendly’ such as making sure the content of your website is easy ‘to scan’ rather than ‘to read’ or keeping use of flash on sites to a minimum to facilitate iPhone/iPad users.
You should ‘think mobile’ in terms of the content you send out into the world also. For example, posting press releases and articles to online news resources and social bookmarking sites, recording simple YouTube videos to accompany promotional activities (YouTube is not only one of the most popular websites, it’s also one of the most popular mobile apps) or posting campaign photography to Flickr or Facebook.
As people want more and more of the content ‘to go’, it’s important promotional material can move with them or else it’ll get left behind.
Connect with me
- Teddy Has an Operation and I Get Chills
- Clever Usain Bolt Campaign from Durex
- Social Media Revolution – The Parody
- Bottled Water Ad Like You’ve Never Seen Before (video)
- Nobody Hanging Out on Google+?
- 60 seconds in Social Media [Infographic]
- Cyber Flashmob Attacks WSJ Facebook Page
- Is the social media novelty wearing off?
Say What Now!?
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