Ragan’s PR Daily recently published a great list “12 outrageous PR stunts—and the lessons learned” and it’s well worth a read.
One of the quirkiest from the list involved a rebranding stunt – When GotVMail changed its name to Grasshopper, they sent 25,000 chocolate-covered grasshoppers by FedEx to the most influential people in America!
PR often has an unfairly bad reputation. On the one hand you have the ‘Sex and the City‘ view of PR as one big party with lots of high heels, hair flicking and alcohol. On the other you have the ‘Thank You For Smoking‘ view of immoral ‘spinsters’ willing to sell their souls to sell that product. Somewhere in the ethical, hard working, high ground, is the average PR professional. However every now and then a PR person slips up and risks dragging other responsible PR people down with them!
PR people who want to remain competitive and effective have, in recent years, put as much time and effort into maintaining relationships with clients and the traditional media, as they have learning about the so-called ‘new media’ tools and reaching out to influencers online.
However his morning I read an article on Mom Blog Magazine (not my daily reading, so I have to tip my hat to Danny Brown for turning me on to it) entitled Why PR People Get Paid and You Don’t which made me realise that some people still just ‘don’t get it’.
“Sarah” who works “at an actual PR firm” is writing about the blogger-PR relationship and the issue of paying bloggers to write about a product/service. Sarah attempts to give bloggers a ‘reality check’ and tells them they “don’t deserve anything“.
Well because…”There are hundreds more bloggers out there that are willing to take a cold, hard look at what they are producing now and how they can improve in the future.”
And, painting a beautiful picture of PR as a career, she says…
“You don’t promise to say nice things about the company. The PR person does. They have to sell a product no matter what that product is, and they sell it with a smile even if it kicks puppies and makes babies cry.”
Personally speaking, making babies cry is what gets me out of bed in the morning!
For someone who presumably makes her living by communicating well with others, Sarah does a piss-poor job of getting her point across here. She seems oblivious to the fact that whether you’re dealing with a blogger who has 10 readers, a fledgling freelance journalist or the editor of a national paper, all should be treated with equal respect.
The power of a good blog lies in the fact that the blogger, as Sarah puts it, doesn’t have to ‘say nice things about the company’…so when they do their community takes notice. Today’s small blog could be tomorrow’s Huffington Post and anyone with the power to disseminate positive or negative comments about your clients should be someone with whom you try to build a good working relationship.
Sarah may have actually been trying to be funny in this post and relay tips on how bloggers can improve their chances of getting paid by PR agencies if they improve their content and blog design. However all of that was lost through the confrontational and condescending tone.
That’s one PR professional needs to draw upon spin of Tazmanian Devil proportions to get out of the hole she’s dug for herself. Fingers crossed she doesn’t have to call a blogger today.
PR is a competitive industry and to get ahead you need to stand out from the crowd. One communications professional has done exactly that by creating an interactive CV.
Graeme Anthony moved to London and looking for a job in a very competitive market place, Anthony decided to move away from the traditional CV approach. He got together with Dan Burdett and created a series of slick videos which highlighted his familiarity with new media, confidence and communication skills.
Would you hire him?
On the page you’ll find info on creating social content, promoting events, optimizing Pages, and integrating with Facebook tools…all straight from the horses mouth as it were!
Last week, in efforts to strengthen their relationships with the PR industry, Facebook invited public relations pro’s to their headquarters. Video footage from this event, including presentations on using Facebook for PR can also be found on the page.
To check it out click here.
The BP oil spill in the Gulf of Mexico is the largest offshore oil spill in US history. BP have finally managed to put a temporary cap on the well which has spewed out between 94 million and 184 million gallons of oil into the sea. The flow of oil is now stopped for the first time in 87 days. During that time, BP has been giving us all a lesson in how to make a bad situation worse through bad PR.
A review of what BP are doing on- and off-line to deal with the crisis… Continue reading »
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