O'Donnell Online

Communications & Marketing in a Digital World

Tag: PR

Great Video on Facebook’s Sponsored Stories featuring Mark Zuckerberg

Emily Maitlis reports on Facebook’s advertising model. Featuring a rare interview with Zuckerberg himself, the film tells the story of Facebook’s creation, looks at the accuracy of The Social Network movie, and examines Facebook’s plans to use the personal information it has collected to power a new kind of online advertising. Well worth a watch.

The Social Media ROI Hypocrisy [Video]

A brief but provocative video from David Meerman Scott, author of ‘The New Rules of Marketing and PR’ explores the hypocrisy of executives who demand to know the ROI of social media communications.

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