Browsing articles tagged with " online marketing"
Dec 13, 2011

Introducing the Pop-up Video Studio

Dylan Owens of video production company, Creative Prophet, has launched a new initiative this Christmas – the pop-up video studio.

Taking a Groupon approach to production, the company will have a pop-up green screen studio available for hire with prices starting at under €1000. The idea being that alot of companies avail of 2/3 hour time slots.

One to look at if you’ve got some video production on your radar at the moment.

Here’s Dylan explain the idea…


Nov 16, 2011

Augmented Reality App Gives Consumers X-Ray Vision

Moosejaw, an online outdoor clothing retailer, have released their winter catalogue with a difference. Readers can install the Moosejaw ‘X-Ray App’ on their smartphone (iOS/Android) or tablet (iPad) and, through augmented reality technology, see what the models are wearing underneath the fleeces and ski jackets!

The reader opens the app on their device and holds it over the image in the catalog to reveal the model in their underwear.

A clever tactic to motivate people to pick up a catalog. It also serves to innovatively bridge the gap between traditional print advertising and marketing and digital media which fits well with the needs, and target audience, of an online retailer.

Moosejaw X-Ray App from Gary Wohlfeill on Vimeo.

Sep 7, 2011

Ariel Creates a Live Facebook Fashion Shoot Blending Online and Offline Marketing

What do you think of when you think of Ariel washing powder? Kids getting muddy outside? Men spilling coffee on their shirts? How about live gaming? Yeah…me neither!

The detergent brand wanted to engage with consumers in a new way so Saatchi & Saatchi Stockholm set up a giant branded display case in Stockholm’s central station which housed an industrial robotic arm. The robot was controlled in real time by people in Sweden, Denmark and Norway through a game application on the brand’s Facebook page.

This effectively took the concept of a ‘fashion shoot’ to a new level as Facebook users took aim with the robotic arm at moving white laundry, shooting it to win a prize. A creative way to market the product digitally and create a ‘real life’ buzz around the brand in a high footfall area whilst still staying focused on the brand’s selling point – it cleans white clothes very well…the prize is the item of clothing you stained delivered to you gleaming white so that you can see the power of the product!

Check it out here:


Aug 30, 2011

Irish Facebook Stats [Infographic]

Last week I posted a nice infographic on the latest Twitter facts and figures. Well this week it’s Facebook’s turn thanks to the guys at Edelman

Irish Facebook Stats


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