Browsing articles tagged with " media"
Dec 8, 2011
Julie

Augmented Mirror – The Future of Media?

The New York Times have taken the fairytale concept of turning to ‘Mirror, Mirror on the wall’ for insight and given it a 21st century makeover.

In an effort to show how facial recognition, voice commands and gesture recognition (using Micosoft Kinect) can combine to change how people consume content and go about their daily routine, the New York Times R&D Lab created the ‘augmented reflection’ and it’s pretty impressive.

I’ll take one please. Wrapped. For Christmas.

Reveal Project - Personal Data Mirror from NYT R&D on Vimeo.

Aug 6, 2010
Julie

Booze and Schmooze is Back

The free monthly networking event, Booze and Schmooze, is back and open to anyone working in PR, marketing or the media. It aims to “provide a relaxed environment in which to make useful and interesting contacts – essential to their success in the industry – without the awkwardness involved in formal networking.”

No longer driven by the marketing people at the D|two bar, the venue will change from month to month. The next meet-up will take place in The Sycamore Club, 9 Sycamore St, Temple Bar, Dublin 2 at 6:30pm on Thursday 12th August.

There’ll be free food and drinks promos – essential to loosening tongues at networking gigs! To attend, RSVP to booze.n.schmoozelives@gmail.com.

Aug 6, 2010
Julie

Waterford Whispers Newspaper an Unmissable Read

Satirical newspaper reports snail licking epidemicDid you hear the news about the Waterford man charged with sorcery after giving his wife multiple orgasms? No!? Surely you heard about the Ballygunner man who won the Nigerian lottery or the snail licking epidemic sweeping the streets of Waterford?

If you haven’t then you are clearly not a devout reader of Waterford Whispers….an online newspaper focussing on news in the South East with a sprinkling of international stories.The ‘paper’ has a growing following with almost 3000 people fans of their Facebook page. That’s pretty good considering the Waterford News and Star has a reported circulation of only 8,500 and long running radio station, WLR FM, has under 5000 fans on Facebook.

The satirical newspaper is well worth a look, even if you’re not lucky enough to be from Waterford!

Some of the stories that caught my eye:

Jul 27, 2010
Julie

What the F**K is Social Media Now?

Who knew that one third of women aged 18-34 check Facebook when they first wake up – before even going to the bathroom?

Such statistical gems can be found in this presentation by Marta Kagan, Managing Director at US integrated marketing agency, Espresso.

The slickly designed presentation really emphasises how quickly social media has become mainstream and the sheer volume of usage on the various social networks. When you look at numbers like these it’s hard to believe some people still believe (and they do…seriously…I’ve spoken to them recently) that social media is simply a fad – a black hole for teenagers spare time or a way for consumer brands to ‘be cool’. This is not the case.

Social media has evolved and has penetrated every aspect of our lives – influencing our purchasing decisions, how we interact with friends, how we get our news and how we get a job…just to name a few. All media is becoming social media these days.

Whether you are focused on business-to-business communications or consumer campaigns, your PR and marketing initiatives should have an integrated online strategy. Everyone from politicians and stay at home mums, to pensioners and journalists, and everyone is between, is online. If your brand isn’t, then you are at an immediate disadvantage.

View more presentations from Marta Kagan.

Jul 24, 2010
Julie

Daily Star Don’t Check their Facts & Get Rumbled

Earlier this week I wrote about a very questionable story published by the Daily Star in the UK in which they claimed a movie and videogame based on killer, Raoul Moat, was in the works. They even published the supposed cover of the videogame – “Grand Theft Auto: Rothbury”.

Surprise surprise, the paper have now admitted there wasn’t a word of truth in the story and published this apology:

“We made no attempt to check the accuracy of the story before publication and did not contact Rockstar Games prior to publishing the story. We also did not question why a best selling and critically acclaimed fictional games series would choose to base one of their most popular games on this horrifying real crime event.

It is now accepted that there were never any plans by Rockstar Games to publish such a game and that the story was false. We apologise for publishing the story using a mock-up of the game cover, our own comments on the matter and soliciting critical comments from a grieving family member.”

Unreal. At the end of the apology they put the word “news” in inverted commas. Says it all really.

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