O'Donnell Online

Communications & Marketing in a Digital World

Tag: marketing

Tropicana Harness the Sun for Marketing Stunt

To the surprise of Londoners making their way about on what was an average grey Winter’s morning in the city, Tropicana constructed a huge sun which could apparently be seen from space as part of their Brighter Mornings campaign.

The Social Media ROI Hypocrisy [Video]

A brief but provocative video from David Meerman Scott, author of ‘The New Rules of Marketing and PR’ explores the hypocrisy of executives who demand to know the ROI of social media communications.

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