Browsing articles tagged with " marketing"
Jan 25, 2012

Tropicana Harness the Sun for Marketing Stunt

As part of their ‘Brighter Morning with Tropicana‘ campaign, the juice brand came up with a clever stunt which took place Monday in London’s Trafalgar Square.

To the surprise of Londoners making their way about on a typically grey Winter’s morning in the city, a huge sun which took six months to construct and was 30,000 times bigger than a football rose up to brighten up the square. Apparently the artificial ‘sun’ could be seen from space as the light was the equivalent of 60,000 light bulbs!

The brand is also running complimentary Facebook activity with competitions and the opportunity to join Tropicana’s ‘Breakfast Club’.

Dec 11, 2011

The Social Media ROI Hypocrisy [Video]

Executives who demand to know the return on investment (ROI) of real-time communications through social media is the topic of discussion in this short video with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. Well worth a watch…

Nov 1, 2011

QR Codes – What a Difference a Year Makes

QR codes are being utilised with increasing frequency in marketing and advertising in Ireland but what impact are they likely to have on your campaign? The latest report from Scanbuy looks at data from their QR code scanning application, ScanLife, and gives some insight into this aspect of mobile marketing.

Snapshot results

- In 2010 their largest marketing campaign saw 65,000 QR code scans. Recently a Scanbuy customer completed a 6-week campaign that netted over 400,000 scans.

- The average scans per code has increased 39%.

- Adoption of QR codes in the Grocery (food) category showed the most year-over-year growth, as it jumped from 14% to 40% in all 1D products scanned. According to the report authors this “sharp increase indicates how barcode scanning has become part of many consumers’ everyday life.”

- Interestingly the Health and Beauty category saw the number of QR codes scanned drop from 21% to 13%.

- QR code usage is most popular in the 25-44 year old age group.

- There has been a demographic shift in QR code usage – in Q3 2010, 70% of ScanLife app users were male. In Q3 2011, usage of the QR code reader amongst female consumers has risen by 13% to 43% of users whilst 57% are male.

Click here to download the full report.

Jul 9, 2011

Anti-PowerPoint Political Party Founded in Switzerland

There’s a famous saying which goes: “The problem with political jokes is they get elected” (Henry Cate, VII). Well a new Swiss political party seem to be testing out that theory.

The Anti-PowerPoint Party (APPP) was established in May (2011) with the aim of raising awareness of the ‘much better alternatives to PowerPoint‘ and getting 33,000+ votes in October’s National Council Elections to become the fourth largest party in Switzerland!

So is this for real? Well it appears as if it’s an elaborate stunt to promote the party’s President, Matthias Poehm’s new book ‘The PowerPoint Fallacy‘. When becoming a member of the APPP “you have the right to acquire the bestseller “The PowerPoint Fallacy” at the preferential member price of 26 CHF (17 €) instead of paying the market price of 43 CHF (27 €).

When asked about whether this is a marketing ploy Poehm said: “Yes, it is a tool to promote my book. But it doesn’t end there…This issue will be raised in the awareness of the all people who still don’t know that there is an alternative to PowerPoint and with this alternative you, probably, achieve three to five times more effect and excitement with the audience than with the PowerPoint.

PowerPoint, they say, “is like a disease. For a long time there has been a remedy for this disease around, but nobody knows about it.” So what’s the remedy? Flipcharts. Yes…flipcharts!

Lucky for you, the Swiss party hope to fuel an international movement and anyone can become a member of the APPP. To hear from Poehm, watch the video below:

May 21, 2011

Digital Pharma Round-up – Social Media Moderation, Guidelines & Lobbying

A quick round-up of some of the recent digital news affecting the pharmaceutical sector posted on the M+C blog:

  • Facebook Set to Prevent Comment Disabling on All Pages [Click here to read more]
  • UK Get Guidance on Social Media for Pharma [Click here to read more]
  • Boehringer leverages Twitter to lobby politicians [Click here to read more]

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