To promote 13th Street Universal a clever augmented reality game was created. Using the iPhone members of the public become part of the drama to help save the damsel in distress.
I’ve watched this video a few times now and the nerd in me had a good ol’ snort each time. A clever video which highlights the power of brand ‘iPhone’ and the Apple marketing machine:
When Google transformed their homepage into a playable version of the classic video game Pac-Man, we were all hooked. In fact it’s estimated that the game resulted in $120m in lost productivity as workers spent much longer on the page…