O'Donnell Online

Communications & Marketing in a Digital World

Tag: e-commerce

Augmented Reality App Gives Consumers X-Ray Vision

Clothes catalogues just got more interesting thanks to an innovative use of augmented reality by online outdoor clothes retailer, Moosejaw. Their new application allows readers of the catalogue to interact with its images and effectively gives them x-ray vision!

Stepping into the Future of Retail

As of next year shoe shops and other stores may be going virtual, transforming shop walls into selling machines.

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