New research from UK market research agency, You Gov, reveals that two in five (41%) of the UK online population claim to be getting bored of social media.
Some of the stats
Unsurprisingly Facebook is still the social network frontrunner when it comes to the volume of active users. 65% of the UK online population logged in within the last month as compared to 50% for YouTube, 23% for Twitter, 13% for LinkedIn and 12% for Google+ during the same period. However almost a quarter of these active Facebook users are using the site less now than they did a year ago. This ‘weaning off’ the network looks to continue as 19% expect to use Facebook less in a year’s time. The question is will new users to the site replace those who have lost interest? i.e. is usage cyclical?
The search for value
The recession is also having an impact on social media behaviour with people moving from spending time in online networks for recreation to getting involved in networks that serve a specific purpose. As people focus on ‘brand me’ and develop their professional networks for career development, LinkedIn usage is on the increase. Over half of UK internet users using the site more than a year ago and 30% also expect to use it even more in one year’s time.
For more on this research, click here.
Other useful articles of relevance:
I always find it interesting to see how smaller community groups utilise social media to promote themselves in their localities. Here’s an example of a ‘flash choir’ in a Centra in Co. Clare. A great way of increasing awareness of the Ennis Gospel Choir group and getting local people talking. I believe this even got a mention on the Ray D’arcy show last week. Watch out for the grumpy old woman who is clearly not amused!
QR codes are a bit of a bugbear of mine. When they’re printed too small to scan, displayed too high or in areas without WiFi, linking to websites/pages that aren’t mobile optimised…the list goes on.
That said I spotted this in my local shop today.The ATM was out of service but a QR code allowed you to visit a branch and ATM locator.
Handy – particular if you’re in an area you’re not familiar with.
Of course the QR code brought you to a site that wasn’t a mobile optimised but sure you can’t have everything (not at the moment anyway!).
Social media marketing can be tricky with a multitude of factors affecting the impact of each tweet or post. The words you use, whether or not you include a link, what ‘call to action’ you include (if any), the network you’re using, the content you’re leveraging (text, video, picture) and even the time of day or the day of the week.
So when is engagement highest on social networks for both B2B and B2C audiences? This infographic from Argyle Social which has some insights into Twitter and Facebook…
QR codes are being utilised with increasing frequency in marketing and advertising in Ireland but what impact are they likely to have on your campaign? The latest report from Scanbuy looks at data from their QR code scanning application, ScanLife, and gives some insight into this aspect of mobile marketing.
- In 2010 their largest marketing campaign saw 65,000 QR code scans. Recently a Scanbuy customer completed a 6-week campaign that netted over 400,000 scans.
- The average scans per code has increased 39%.
- Adoption of QR codes in the Grocery (food) category showed the most year-over-year growth, as it jumped from 14% to 40% in all 1D products scanned. According to the report authors this “sharp increase indicates how barcode scanning has become part of many consumers’ everyday life.”
- Interestingly the Health and Beauty category saw the number of QR codes scanned drop from 21% to 13%.
- QR code usage is most popular in the 25-44 year old age group.
- There has been a demographic shift in QR code usage – in Q3 2010, 70% of ScanLife app users were male. In Q3 2011, usage of the QR code reader amongst female consumers has risen by 13% to 43% of users whilst 57% are male.
Click here to download the full report.
Connect with me
- Teddy Has an Operation and I Get Chills
- Clever Usain Bolt Campaign from Durex
- Social Media Revolution – The Parody
- Bottled Water Ad Like You’ve Never Seen Before (video)
- Nobody Hanging Out on Google+?
- 60 seconds in Social Media [Infographic]
- Cyber Flashmob Attacks WSJ Facebook Page
- Is the social media novelty wearing off?
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