O'Donnell Online

Communications & Marketing in a Digital World

Tag: Consumer Engagement

Bottled Water Ad Like You’ve Never Seen Before (video)

Freddy Mercury swinging an electric eel. Steven Hawkins swearing. Being raped by a gang of Pandas. Two hour jacuzzi of…

Falling Out of Love with Brands Online

What causes consumers to say “it’s not me, it’s you” and move to “unsubscribe,” “unfan,” “unlike,” or “unfollow” a brand? A new report looks at exactly that – the motivations and actions of US consumers as they terminate their relationships with brands through Email, Facebook, and Twitter.

Study: Brands That Do Better Online Do Better Financially

I came across an interesting study over the weekend of the World’s “100 most valuable brands” which concluded that there…

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