O'Donnell Online

Communications & Marketing in a Digital World

Tag: campaign

Key Message Recall:Volkswagen Turn a Motorway into A Game of Roulette

Getting your target audience to remember your key message is tricky. It’s even trickier if your selling point is more technical or abstract. Volkswagen Norway faced that challenge and overcame it in a really creative way by converting their main motorway into a game of roulette…

Victoria’s Secret Launch QR Code Campaign to Stop Traffic

Victoria’s Secret launch a clever QR code advert sure to stop some traffic.

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