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Perspectives on the intersection of marketing, technology & healthcare

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brand

29

Study: Brands That Do Better Online Do Better Financially

PR, Social Media

I came across an interesting study over the weekend of the World’s “100 most valuable brands” which concluded that there was a clear and significant relationship between quality online consumer engagement and financial performance. Wetpaint/Altimeter group looked at how well…

30

I Need an iPhone 4 but Don’t Know Why

PR

I’ve watched this video a few times now and the nerd in me had a good ol’ snort each time. A clever video which highlights the power of brand ‘iPhone’ and the Apple marketing machine:

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