The man your man could smell like, Isaiah Mustafa, is back.
The Old Spice adverts were a viral sensation last year, with one of the videos receiving almost 29 million views – making it the most viewed advert of 2010 (the brand’s YouTube channel total upload views currently sit at 184,542,802!). So can they build upon that success or is this a ‘swan dive’ too far for the brand?
The brand successfully used social media last year to interact with consumers and create a buzz around the campaign. This year they’re trying to adopt similar tactics in the hope that they’ll strike ‘advertising gold’ twice.
On January 20th, Old Spice released a short teaser video on YouTube announcing the Old Spice guy’s come back.
On Friday, in another YouTube video, it was revealed that one lucky ‘Old Spice fan’ would be given access to the new advert before anyone else.
Old Spice plan to email the advert to one carefully chosen person in advance of it’s office TV launch in the States on February 7th, the day after the Super Bowl. It is hoped that this person will then promote the advert on their social network.
So can the advert go from an audience of one, to an audience of millions? Probably, considering that the initial, relatively dull, ‘come back’ video has already got almost 600,000 views in a week.
This will be an interesting one to watch for sure.
How does a small mattress company in California rack up over 3 million views of their advert on YouTube? Gary’s Mattress has struck YouTube gold for all the wrong reasons with possibly the most un-P.C advert in history. What to mock first…his poor reading of cue cards, the bad copy or the racist, costume-clad moments?
If you haven’t seen this then it’s definitely worth a watch:
This is a strange ad…Skittles – a more pleasant way to get your oral thrills. That is as compared to getting a static shock to the tongue from a giant sock-man.
Who says dark comedy can’t be cheesey?
A series of Egyptian ads for cream cheese brand, “Panda“, have gone viral after being picked up by Boing Boing.
The ads cleverly combine ‘average’ looking actors, limited dialogue and the mellow Buddy Holly track “True Love Ways”, with a Panda who could clearly do with a trip to Dr Phil to work out some anger issues.
Here’s a medley of the ad spots.
For some Friday lunchtime viewing check out the nominees for the awards a creative agency would not want to win. US online consumer resource, The Consumerist, asked it’s readers to nominate the worst adverts on American TV. There must be something wrong with me as I quite like some of these ads. That said, there are some dodgy adverts in the mix.
One of the contenders for Absolute Worst Ad in America actually made me want to remove my eyes and stuff them in my ears so the sound would just stop!
In the mix for Creepiest Commercial this one was particularly horrendous…
Other categories include:
- Most Grating Performance by a Human
- Most Annoying Animated Spokething
- Duo or Group That Most Needs to Be Broken Up
- Celebrity Who Must Have Lost Most Money in Housing Crash
Full list and links here.
Connect with me
- Teddy Has an Operation and I Get Chills
- Clever Usain Bolt Campaign from Durex
- Social Media Revolution – The Parody
- Bottled Water Ad Like You’ve Never Seen Before (video)
- Nobody Hanging Out on Google+?
- 60 seconds in Social Media [Infographic]
- Cyber Flashmob Attacks WSJ Facebook Page
- Is the social media novelty wearing off?
Say What Now!?
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