Are You Tough Like Chuck Norris?

The National Rifle Association (NRA) in the States have launched a new advert encouraging people to register to vote in order to protect their right to ‘bear arms’.

The ad is set in a gun lovers group meeting which is chaired by Randy, a tubby, trailor-trash Chuck Norris-wannabe and features some choice individuals including a gun-toting granny who will have to have her gun taken from her ‘cold dead hands’. The real Chuck Norris also makes an appearance and is the honorary Chairman of the ‘Trigger Your Vote‘ campaign.

This video actually looks like a piss-take of an NRA video as all the pro-gun people depicted are hillbillies or dullards…hardly something to inspire a pro-gun lobbying initiative. I’d be asking for my membership money back if I was in the NRA!

First Ever Prommercial as Fiat and Faithless Tweak your Nipple

I recently wrote about the number of digital campaigns being developed by car manufacturers to bolster sales on their latest models.

British electronica group, Faithless, have joined forces with Fiat’s ‘Punto Evo Music Rooms’ to promote the new Fiat Punto. Check out the advert ‘Tweak Your Nipple‘ -- one of a number of collaborations between the band and the brand.

I’m not sure if there’s subliminal messaging at play here or if we’re to be hypnotized by floating breasts into buying a Punto, but the song is catchy.

The official video for ‘Feelin’ Good‘, the new single from Faithless album ‘The Dance‘, also features a slick new Punto motoring around a city at night. To me that is a far better ad for the car than the psychedelic trip that is ‘Tweak you Nipple’. The brand booked an entire 3 minute ad break to premier the Feeling Good advert during Channel 4′s Big Brother last Sunday (15th August).

This was apparently the World’s first prommercial according to Fiat. Elena Bernardelli, marketing director, Fiat Group Automobiles UK said: “We’re thrilled to be launching the first ever music/brand ‘prommercial’. No other car brand has co-created a music video where the story has been written with the car and band as equal partners, both as important as each other to the plot. The video is really fun and uplifting and we hope it genuinely does leave people ‘feelin good’.

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A Hell of an Interactive Pizza Ad

What could be more appetising for a pizza advert than zombies, blood and gore?

Called “Deliver me to Hell”, this “interactive zombie movie adventure” is more Dawn of the Dead that Four Star Pizza. You have to help Hell Pizza guy, Steve, deliver a pizza on the other side of town. You are given options in the video with new segments playing depending on the decisions you make. If you help Steve get to his destination in one piece you are entered into a draw to win a years supply of pizza.

Despite the questionable acting and the busty blonde who obviously has to shed down to a vest top whilst running for her life, this is one of the most entertaining pizza ads you’ll have seen in ages. It is also a really good example of making a pretty standard competition much more engaging.

Is it weird that this makes me miss New Zealand!?

Queen Advert Banned for Scaring Commuters

Watch this and imagine seeing it on the luas on the way to work….

In London this digital display advert, promoting the “Bloody Mary: Killer Queen Exhibit” at the London Dungeon, has been pulled from tube stations for scaring the bejesus out of commuters.

A spokesman for the London Dungeon told Newslite.tv that they are “amazed by the ASA’s decision, adding, “Indeed, we worked closely with all the necessary bodies to ensure our Bloody Mary advertising met all the required criteria. Undoubtedly the sight of a regal monarch morphing into a monstrous figure is an arresting one and was intended to grab attention. However, we are totally confounded by this decision.”

It’s not going to give you nightmares but if I was leaning against a wall, totally focused on my morning coffee, I might end up snorting Americano out my nose at that one.

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