A brief but provocative video from David Meerman Scott, author of ‘The New Rules of Marketing and PR’ explores the hypocrisy of executives who demand to know the ROI of social media communications.
Social media marketing can be tricky with a multitude of factors affecting each tweet or post including the timing of the engagement attempt. This infographic sheds some light on when is the best time to engage with people online (B2B and B2C).
A great list of PR stunts and the lessons learned from them
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