Executives who demand to know the return on investment (ROI) of real-time communications through social media is the topic of discussion in this short video with David Meerman Scott, author of ‘The New Rules of Marketing and PR’. Well worth a watch…
Social media marketing can be tricky with a multitude of factors affecting the impact of each tweet or post. The words you use, whether or not you include a link, what ‘call to action’ you include (if any), the network you’re using, the content you’re leveraging (text, video, picture) and even the time of day or the day of the week.
So when is engagement highest on social networks for both B2B and B2C audiences? This infographic from Argyle Social which has some insights into Twitter and Facebook…
Ragan’s PR Daily recently published a great list “12 outrageous PR stunts—and the lessons learned” and it’s well worth a read.
One of the quirkiest from the list involved a rebranding stunt – When GotVMail changed its name to Grasshopper, they sent 25,000 chocolate-covered grasshoppers by FedEx to the most influential people in America!
There’s a famous saying which goes: “The problem with political jokes is they get elected” (Henry Cate, VII). Well a new Swiss political party seem to be testing out that theory.
The Anti-PowerPoint Party (APPP) was established in May (2011) with the aim of raising awareness of the ‘much better alternatives to PowerPoint‘ and getting 33,000+ votes in October’s National Council Elections to become the fourth largest party in Switzerland!
So is this for real? Well it appears as if it’s an elaborate stunt to promote the party’s President, Matthias Poehm’s new book ‘The PowerPoint Fallacy‘. When becoming a member of the APPP “you have the right to acquire the bestseller “The PowerPoint Fallacy” at the preferential member price of 26 CHF (17 €) instead of paying the market price of 43 CHF (27 €).”
When asked about whether this is a marketing ploy Poehm said: “Yes, it is a tool to promote my book. But it doesn’t end there…This issue will be raised in the awareness of the all people who still don’t know that there is an alternative to PowerPoint and with this alternative you, probably, achieve three to five times more effect and excitement with the audience than with the PowerPoint.”
PowerPoint, they say, “is like a disease. For a long time there has been a remedy for this disease around, but nobody knows about it.” So what’s the remedy? Flipcharts. Yes…flipcharts!
Lucky for you, the Swiss party hope to fuel an international movement and anyone can become a member of the APPP. To hear from Poehm, watch the video below:
With ever-increasing numbers of people taking their conversations online it is little wonder that more and more people are exposing themselves to legal and reputational risks by ‘not watching what they tweet’. It is reported that insurance brokers have identified social networking as a legal weak spot for brands, companies and high profile individuals and are now looking at developing ‘social media cover’ to assist who run into legal trouble offline due to online comments. Continue reading »
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