Browsing articles in "Music"
Nov 14, 2010

OK Go’s New Video Best Thing Since Sliced Bread

OK Go are a band becoming increasingly more famous for their videos than for their music. Their last video for their track ‘White Knuckles‘ has racked up almost 7.5 million views on YouTube and was a choreographed spectacle featuring 38 buckets and 12 highly trained dogs. This time round they’ve tried to capture our attention with….toast. Yep. Toast.

Artist Geoff McFetridge created an animation for the band which was etched frame by frame onto slices of toast. The guys got the latest camera from Samsung (the NX100) as a freebie to capture photos of their toast mountain – clever move by Samsung. The shots were then woven together to create a stop motion animation for their new single ‘Last Leaf‘.

Samsung are hoping to leverage the band’s success with this video to promote the NX100. They’ve created a campaign site which allows you to etch your own photos onto toast and upload the resulting toasted masterpiece to Facebook. You can ‘Toast Ithere.

Oct 1, 2010

What Do You Get if you Combine a Rock Band and Dogs?

Check out the new video from Grammy Award–winning rock band, OK Go. They approach animal trainers ‘Talented Animals’ with the idea for the “most difficult video with animals ever made”.

It required the four band members, two furniture movers, 38 buckets, 12 dogs, 12 trainers and one goat to be perfectly synchronised in order to pull off a three minute and thirty-six seconds long choreographed routine.

Sep 24, 2010

Video to Make Irish Dancing Cool Again

A new online campaign is hoping to make Irish Dance more relevant to a modern audience. Think Michael Flatley’s Riverdance except with hands only….what?!…Check out this video which has amassed over 1,781,000 views.

Apart from the fact these guys are champion Irish dancers, would you have gotten ‘Irish Dance’ from that video? I certainly didn’t.

The video is part of the ‘Up & Over It’ campaign – a collaboration Suzanne Cleary, Peter Harding and Jonny Reed – which aims “to stretch the concept of Irish Dance to its limits”. The act appeared at the Edinburgh Fringe Festival earlier this year and put on a show described as “a sensational multimedia extravaganza for the post-pop generation” which combined irish dance, electro-pop, nouveau folk and video.

The trio have also developed a website and a Facebook page which has over 7000 fans.

Sep 1, 2010

Arcade Fire & Google Create Personalised Music Video

To promote their new single, ‘We Used to Wait‘, Arcade Fire teamed up with writer/director Chris Milk and Google to develop an interactive music video.

Tying in with the recent launch of the band’s new album ‘The Suburbs‘, the video “The Wilderness Downtown“, uses Google Maps with Street View to takes you on a musical walk around the streets of your hometown.

Since I’m from a small dot on the map in rural Waterford, I can’t enjoy the full notalgic pleasures of this interactive video but that takes none of the gloss of it for me.

It’s doubtful I would have seen the video for Arcade Fire’s latest track were it not for this video. A very clever way to personalise a music video and give it viral potential.

Just enter your home address here, sit back and enjoy.

Aug 26, 2010

Sing Along with Facebook

First we had the Facebook movie. Now a Turkish group has helped music reach a new low with this song about the social network.

Wish it came with subtitles to explain the horrendous video! Stick it out to the 4 min 30 sec mark to see Turkish Riverdance in water turn into The Day After Tomorrow. Bizarre.


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