Tonight I attended the launch of the National Irish Bank smartphone app…a laidback affair featuring a comedy set from Colm O’Regan which was great for a Thursday evening when neurons are firing that bit slower!
I got an app demo with a difference from Liam Curran, Project Manager at Danske Bank and Jesper Nielen, Head of Business Development and Deputy CEO at National Irish Bank. You could tell that the company is really proud of this app…one NIB staff member referred to it as ‘feckin deadly’!
I took a few hours out of a busy week to attend the Dublin Web Summit. Last year, like many people, I found the event fairly light on marketing and sales speakers as it focused largely on start-up businesses and issues such as sourcing funding. This time around the speaker line up was quite diverse, including James Whelton (@jwhelton), the Irish teenager who was the first person in the World to hack the iPod Nano, Jerry Kennelly, founder of Tweak.com and great speakers such as Ben Parr (@BenParr) of Mashable.com and Dan Cobley, Google’s Director of European Marketing.
Cobley gave a presentation on Google’s approach to innovation and the ten principles behind their success…
- Hire the right people – Google look for ‘curious problem solvers’
- Ideas come from everywhere - Cobley stated your shouldn’t ‘always look to the subject matter expert for ideas’. Google allow staff to spend 20% of their time on projects outside of their ‘core’ work…work that isn’t necessarily part of their job descriptions which allows people to develop ideas for a range of initiatives
- Share all information – ‘It is hard to innovate in a space when you don’t have all the information.’
- Data drives all decisions – ‘It’s cheap now to run data driven tests’. Google regularly run ’1% tests’ across their network to ensure that all decisions are made based on user usage stats and not on presumptions. Dan used the example of Google’s blue links to highlight the importance of conducting research before making a decision. They ran a test using over 70 shades of blue in their links across their network and found people were more receptive to blues with a purple hue. Because they identified the best link colour through research the company now makes an amazing $200 million more each year.
- Launch early and often, kill fast
- Balance resources
- Prioritise ruthlessly
- Do quirky stuff – Cobley defined this as ‘fun for your team, your customers and the media’. He gave an example of an employee who had the idea of sending an Android phone into space [click here to view a video on this]. The company are now in talks with NASA to launch a similar project.
- Put users first, then money
- Bet on the future – He cited how people said bandwidth costs would cripple YouTube’s profit potential and questioned Google’s strategy is that regard. Bandwidth costs fell rapidly and YouTube is now profitable.
His slides from the Web Summit are available online here.
For more insights from the Dublin Web Summit, read this post from Brendan Hughes who jotted down some of the speakers pearls of wisdom from the event.
Cobley spoke gave a TED talk last year on ‘What Physics Taught me about Marketing’ and it’s well worth a look…
The networking evening for journalists, PR people and other media types, Booze’n'Schmooze, is back for 2011 on Thursday, January 27th. More details to follow but contact @AlanJDuncan or email firstname.lastname@example.org if you’re interested in popping along.
UPDATE: This event will now take place on February 3rd in Dicey’s Bar on Harcourt Street.
It’s great that more and more free business events and networking evenings are springing up around the country. One such event is “Get Digital!” which is taking place on 22 October 2010 at DCU Business School.
The event is being run by DCU Business School with the DCU LINK Research Centre’s Techspectations Initiative and is supported by North Dublin Chamber of Commerce. The aim of the ‘mini-conference’ and workshop is to “introduce Irish business people and small to medium sized enterprises to digital marketing and e-commerce“.
They have some great speakers lined up (see below). Register here if you’d like to attend.
I’ve copied the programme info below and you can visit the Techspectations site for more details on the speakers.
Programme Continue reading »
The next BTW (Blogger Twitter Whatever) meetup is on next week and should be a great night.
When: Thursday 21st October from 7pm onwards
Where: The Church Bar on Mary St. (the street that connects Henry Street with Capel street)
There will be free food and also drinks vouchers courtesy of Blacknight…what more could you want?!
I was at the last BTW and it was a great night – a nice informal atmosphere and lots of opportunity to mingle and get chatting to new people. Thumbs up to Jason Roe for taking the time to organise these events.
It’s free to attend – just register here.
Connect with me
- Teddy Has an Operation and I Get Chills
- Clever Usain Bolt Campaign from Durex
- Social Media Revolution – The Parody
- Bottled Water Ad Like You’ve Never Seen Before (video)
- Nobody Hanging Out on Google+?
- 60 seconds in Social Media [Infographic]
- Cyber Flashmob Attacks WSJ Facebook Page
- Is the social media novelty wearing off?
Say What Now!?
advert Advertising app Apple B2B billboard brand campaign communications Consumer Engagement Digital Marketing digital pharma e-commerce Facebook Flowtown Google infographic internet iPhone iPhone app Ireland Irish Isaiah Mustafa marketing media networking Old Spice online online marketing online PR pharmaceutical marketing PR promotional public relations QR codes smartphone Social Media social networking social networks statistics survey Twitter video viral YouTube