O'Donnell Online

Digital Marketing & Communications Strategy - Sometimes with a Healthcare Twist

Category: Digital Pharma

Pharmaceutical Marketing News Bits

Changes to the IPHA code of pharmaceutical marketing practice in Ireland, interesting insights into virtual physician consultations and sales reps gone wild…just some of the post on the PDH blog this week.

The Social Media ROI Hypocrisy [Video]

A brief but provocative video from David Meerman Scott, author of ‘The New Rules of Marketing and PR’ explores the hypocrisy of executives who demand to know the ROI of social media communications.

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