Browsing articles in "Advertising"
Mar 16, 2012
Julie

Bottled Water Ad Like You’ve Never Seen Before (video)

Freddy Mercury swinging an electric eel. Steven Hawkins swearing. Being raped by a gang of Pandas. Two hour jacuzzi of horse sweat. These are just some of the things referenced in this absolutely crazy advert for Vytautas Mineral Water.

Love it or hate it?

Dec 11, 2011
Julie

Great Video on Facebook’s Sponsored Stories featuring Mark Zuckerberg

A rare moment of ‘TV gold’ derived from someones interview hell! Watch Facebook’s VP of Public Policy get tongue tied under pressure from BBC journalist Emily Maitlis, in relation to the social network’s new ‘Sponsored Story’ feature.

This extract from ‘Inside Facebook‘ explores numerous topics including ‘what is advertising’ and Facebook privacy and features comments from Mark Zuckerberg. Great viewing…

Nov 16, 2011
Julie

Augmented Reality App Gives Consumers X-Ray Vision

Moosejaw, an online outdoor clothing retailer, have released their winter catalogue with a difference. Readers can install the Moosejaw ‘X-Ray App’ on their smartphone (iOS/Android) or tablet (iPad) and, through augmented reality technology, see what the models are wearing underneath the fleeces and ski jackets!

The reader opens the app on their device and holds it over the image in the catalog to reveal the model in their underwear.

A clever tactic to motivate people to pick up a catalog. It also serves to innovatively bridge the gap between traditional print advertising and marketing and digital media which fits well with the needs, and target audience, of an online retailer.

Moosejaw X-Ray App from Gary Wohlfeill on Vimeo.

Nov 1, 2011
Julie

QR Codes – What a Difference a Year Makes

QR codes are being utilised with increasing frequency in marketing and advertising in Ireland but what impact are they likely to have on your campaign? The latest report from Scanbuy looks at data from their QR code scanning application, ScanLife, and gives some insight into this aspect of mobile marketing.

Snapshot results

- In 2010 their largest marketing campaign saw 65,000 QR code scans. Recently a Scanbuy customer completed a 6-week campaign that netted over 400,000 scans.

- The average scans per code has increased 39%.

- Adoption of QR codes in the Grocery (food) category showed the most year-over-year growth, as it jumped from 14% to 40% in all 1D products scanned. According to the report authors this “sharp increase indicates how barcode scanning has become part of many consumers’ everyday life.”

- Interestingly the Health and Beauty category saw the number of QR codes scanned drop from 21% to 13%.

- QR code usage is most popular in the 25-44 year old age group.

- There has been a demographic shift in QR code usage – in Q3 2010, 70% of ScanLife app users were male. In Q3 2011, usage of the QR code reader amongst female consumers has risen by 13% to 43% of users whilst 57% are male.

Click here to download the full report.

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