Johnson and Johnson Brings you Diary of a Vagina [Video]

Johnson and Johnson Gyno have created quite an interesting women’s health initiative. They’ve developed an integrated film campaign for the Chinese market which drives traffic to a microsite, www.xiaov.com (littleV.com). There ladies can log onto an online diary written by consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.

Click here to view the video on Adsoftheworld.com.

Think You Can Text Fast? Enter the World Texting Championships

I recently heard that kids as young as 7 are been given mobile phones now, with few reaching 12 years old before having the device glued to their palm. So what does the future hold for these children? Perhaps Ireland will top the rankings at a future Texting World Cup.

Yes there’s a Mobile World Cup that rewards the world’s fastest texter with $50,000. Not to mention there are national texting finals. Crazy eh? Apparently South Korea were the reigning World Champions until this year.

Sponsored by LG Mobile, the event has teams from 13 countries, texting in different languages – most of whom are teenagers. You have to text the 20 words that appear on screen as fast as possible – each word is assigned a score based on keystroke difficulty.

Introducing Poopons – An App that Turns Dog Poo into Coupons [Video]

Dog poo in exchange for your morning coffee or muffin? Well not quite. A parody video has been released by creative duo, Ricky and Angela, poking fun at some of the quirkier apps now on the market.

As a dog owner, it really bugs me when other dog owners don’t clean up after their pooch. Nobody wants to step in a doggy ‘landmine’. So the idea of motivating dog owners to pick up after their dog by redeeming loyalty points is intriguing. The ‘idea’ is simple – use a ‘Poopon’ bag to pick up your dog’s ‘business’ and the warmth will cause a code on the bag to be revealed. You scan the code to collect ‘Poopon Points’ which can be redeemed at local stores.

Check it out…

(via BuzzFeed)

How to Advertise Children’s Juice in Russia – Nudity & Shotguns [video]

There are no words…

Apparently the tagline at the end reads: “Glamour is for fools. Vitamins are for people“!

(via IllegalAdvertising.com)

Key Message Recall:Volkswagen Turn a Motorway into A Game of Roulette

Getting your target audience to remember your key message is tricky. It’s even trickier if your selling point is more technical or abstract. Volkswagen in Norway faced that challenge when promoting the new Golf BlueMotion.  They were left wondering how to translate the cars key selling point -- it’s low fuel consumption of 0.38l per metric mile -- into something consumers would relate to. What they did was pretty creative.

They marked out the main Norwegian motorway like a roulette wheel and invited consumers to guess how far the car would get without running out of fuel to win the vehicle. They drove consumers to the brand website through TV advertising and consumers could follow the cars journey online. A clever way to ensure consumers remember the product’s selling point.