When’s the Best Time to Post on Twitter or Facebook? [Infographic]

Social media marketing can be tricky with a multitude of factors affecting the impact of each tweet or post. The words you use, whether or not you include a link, what ‘call to action’ you include (if any), the network you’re using, the content you’re leveraging (text, video, picture) and even the time of day or the day of the week.

So when is engagement highest on social networks for both B2B and B2C audiences? This infographic from Argyle Social which has some insights into Twitter and Facebook…

Augmented Reality App Gives Consumers X-Ray Vision

Moosejaw, an online outdoor clothing retailer, have released their winter catalogue with a difference. Readers can install the Moosejaw ‘X-Ray App’ on their smartphone (iOS/Android) or tablet (iPad) and, through augmented reality technology, see what the models are wearing underneath the fleeces and ski jackets!

The reader opens the app on their device and holds it over the image in the catalog to reveal the model in their underwear.

A clever tactic to motivate people to pick up a catalog. It also serves to innovatively bridge the gap between traditional print advertising and marketing and digital media which fits well with the needs, and target audience, of an online retailer.

Moosejaw X-Ray App from Gary Wohlfeill on Vimeo.

Nike’s Latest Launch Goes off with a Splash [video]

Nike have launched a few shoes in their time but take a look at how they brought the launch of the Jordan Melo M8 to a new level using some impressive water projections.

QR Codes – What a Difference a Year Makes

QR codes are being utilised with increasing frequency in marketing and advertising in Ireland but what impact are they likely to have on your campaign? The latest report from Scanbuy looks at data from their QR code scanning application, ScanLife, and gives some insight into this aspect of mobile marketing.

Snapshot results…

- In 2010 their largest marketing campaign saw 65,000 QR code scans. Recently a Scanbuy customer completed a 6-week campaign that netted over 400,000 scans.

- The average scans per code has increased 39%.

- Adoption of QR codes in the Grocery (food) category showed the most year-over-year growth, as it jumped from 14% to 40% in all 1D products scanned. According to the report authors this “sharp increase indicates how barcode scanning has become part of many consumers’ everyday life.”

- Interestingly the Health and Beauty category saw the number of QR codes scanned drop from 21% to 13%.

- QR code usage is most popular in the 25-44 year old age group.

- There has been a demographic shift in QR code usage – in Q3 2010, 70% of ScanLife app users were male. In Q3 2011, usage of the QR code reader amongst female consumers has risen by 13% to 43% of users whilst 57% are male.

Click here to download the full report.

Puss in Boots Movie Promotion Gets the Old Spice Treatment [video]