Victoria’s Secret Launch QR Code Campaign to Stop Traffic

I’m sure everyone read the news that Britain’s beach volleyball players will now carry QR code advertising on their bikini bottoms courtesy of a sponsorship deal done with two of the teams stars and betting company, Betfair.

Well now lingerie label, Victoria’s Secret, is getting in on the QR code action. They’ve launched a new outdoor campaign to pique the interest of the public (presumably guys) by asking them to scan the QR code to ‘reveal Candice’s secret’! A nice use of QR codes which is sure to see guys out on the street with their tongues and phones hanging out!

(h/t 708 Media)